Made For This Game 2026

“Made for This Game" is a campaign launched by The Football Association to promote and increase participation in women's and girls' football in England. The movement highlights that football is for everyone, regardless of age, background, or ability, specifically aiming to break down barriers for women and girls. The campaign aims to inspire girls of all backgrounds to know that football is a sport where they belong, whether they want to play, coach or referee.

On March 6th, we will be dedicating the day to football. All children, regardless of gender, will have the opportunity to take part in intra school competition at playtime and lunchtime. Our amazing Game Changers and Sports Ambassadors have planned activities to run, which include a penalty shoot out, dribble challenge and keepie uppie count.

Throughout the day, there will also be football coaching sessions for all girls from our partner company Sport First.

The day started with an explanation from our Game Changers and Sports Ambassadors about the event.